Sep 19, 2019
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Welcome, Daniel Tardy from Ramsey Solutions, Inside the Greenroom!
When Daniel first started with his position at Ramsey Solutions, his primary task was to fill Dave Ramsey’s event within 90 days. After cold calling and working long hours, he helped sell out the event and has never looked back! He has served as the company’s Executive Vice President, Board Member, and Meeting Planner for live Dave Ramsey’s live events over the past 15 years.
In this episode, we dig into the nitty-gritty details of what it takes to both FILL and RUN a world-class yearly event - creating an experience that has people enthusiastically come back annually. We cover multiple subjects such as: the internal mindset you must have before you start, establishing a community, reducing buyer’s remorse, running a yearly event, and creating a WOW experience every time.
For the speakers listening, Daniel covers how him and the team goes about selecting a speaker, and what you should bring to the table if you’re not a “big name.”
We also cover:
- How Daniel filled Dave Ramsay’s very first event within a 90 day timeline (note: this was a “do or die” situation as his compensation was tied to filling those seats!)
- Looking to start a business and eventually run your own events? Learn the key questions you should start with before anything
- Where to look when it comes to finding motivated staff to fill your events
- What you should strive for in order to have attendees say “I'm going to trust you with this money to come to this conference.”
- The level of service you should provide when it comes to selling high ticket events that have a starting price of $2,000!
- The “little touches” you can give to attendees from the moment someone signs up, to the start of the event
- Isolation is the enemy! How to “manufacture” experiences designated to encourage attendees to interact with each other & build relationships
- What attendees truly value at live events (note: this goes beyond the information dispensed)
- Ways to establish a community before the live event even happens
- How to instantly add value and reduce “buyer’s remorse” for attendees who sign up for an event
- The dangers of having a “template” when running yearly events
- The process Daniel goes through to filter & find high quality speakers for Ramsey’s live events
- When audience surveys can backfire as a feedback mechanism for your events
- How to stand out as a speaker, even if you’re not considered a “big name” in the industry
- And much more!
Quick Episode Summary:
- 0:27 Let's step into the Greenroom!
- 0:38 Welcome Daniel1:27 What is Entreleader?
- 4:33 How Daniel used local stages
- 5:04 Dave Ramsey's first leadership event
- 6:00 What is your playbook?
- 6:58 Your story is enough
- 10:18 The key that kept their event growing
- 12:39 The playbook to Dave Ramsey's event
- 15:36 How an App can upgrade your event
- 20:43 How many speakers Dylan books
- 28:11 How to land Dave Ramsey's stage
- 31:16 The speaker that has impacted Daniel the most
- 32:38 Daniel favorite up-and-comers
- 33:55 Why live events are still important
- 35:26 Daniel favorite moment inside a green room
- 37:34 Final thoughts
Connect with Daniel:
- Website: www.daveramsey.com
- Tickets to the event: www.daveramsey.com/events
Mentioned Speakers:
- Zig Ziglar - www.facebook.com/ZigZiglar
- Speakers to pay attention to: Rabbi Daniel Lapin - www.facebook.com/youneedarabbi