Oct 3, 2019
Connect with us!
Welcome, John Ruhlin, Inside the
Greenroom!
John’s unique approach to
relationships led him to become the #1 salesman for a $250 Million
direct sales company by the time he was 23 (out of 1.5 million
reps). He now helps CEOs and sales teams drive referrals and open
doors to elusive decision-makers through gifting – small gestures
that make a BIG impact.
In this episode, we discuss the
best practices for creating wins for both the meeting planner and
the speaker. John Ruhlin, not only produces his events but is also
a featured keynote speaker at other major events, commanding fees
of $25,000 domestically to over $50,000 internationally! We also
discuss prospecting strategies, bartering fees, building
relationships with clients, and small “ninja tips” that ultimately
make a big difference.
John Ruhlin is the founder of
the Ruhlin Group, a gift logistics company that helps clients like
the Chicago Bulls, Wells Fargo, Caesars Entertainment, the Miami
Dolphins, Morgan Stanley, and The John Maxwell Company execute
year-round gifting strategies.
P.S. - Want a free copy of
John’s AMAZING Giftology book? Tell us what your dream stage
is!
Simply go to Advance Your
Reach’s Facebook Page, tag me @PeteVargas and say “Pete, I heard
you on John Ruhlin’s podcast and my dream stage is ___.” We’re
going to give away a FREE copy of Giftology for the first 10 people
who tag me and share their dream stage. I’ve given away hundreds of
copies of this book before, and I want to give away 10 more,
because it’s just that amazing!
We also cover:
- The
positive traits John Ruhlin looks for in the speakers he selects
for his events
- The
“red flags” to look out for that cause John to say, “I never want
to be part of that event again!”
- Ninja
tips for meeting planners on how to serve as a “matchmaker” and be
able to orchestrate a seemingly serendipitous relationship among
the attendees
- Why
you should never “nickel and dime” your speakers when it comes to
travel fees, hotel rooms, and other types of
accommodations
- How
to make a lasting impression on the speakers you invite to your
events (note: John admits he’d be willing to cut his speaking fee
in half if meeting planners follow these principles!)
- Where
the GOLDMINE is for featured speakers at events and how meeting
planners can assist in facilitating the best possible
results
- When
you should barter your entire fee as a speaker
- How
to create a “triple win” among the meeting planner, yourself, and
the audience
- The
“Proverbs mentality” that helped John Ruhlin command keynote fees
of $25,000 domestically, and $50,000 internationally
- A
lesser-known, but highly-effective place you can redirect your
marketing budget to, so that you can make a HUGE impact on your
clients and customers
- Packaging matters! Why John sends clients $100
books
- The
percentage of revenue John invests BACK into his relationships, and
how this affects his business
- And
much more!
Mentioned Resources:
Connect with John Ruhlin:
- Guest
Contact Info:
- Website: http://halelrod.com
- Facebook:
https://www.facebook.com/groups/MyTMMCommunity/
- Email: halelrod@gmail.com
- Instagram:
https://www.instagram.com/hal_elrod/
- Twitter:
https://twitter.com/HalElrod
Speakers That have Impacted John’s Life:
- - Tom
Searcy(Close the deal like warren buffet) believed in me before I
believed in myself.
- -
Jeff Piken (who wrote the forward for gift logy
Events that have made an Impact on Johns
Life:
- -
Advisors Excel
- -
Baby Bathwater
Up and Coming Events that People Need to know
about:
- -
Genius Network
- - War
Room
- -
Mastermind Talks
Quick Episode Summary:
- 0.02 What's happening in the greenroom today
- 2.22 Welcome John inside the green room!
- 3:24 Why John does what he does
- 5:51 The most valuable asset speakers have
- 6:07 John's favorite events to speak at
- 11:01 Setting up your speakers for success
- 13:52 What makes an event bad
- 22:59 The Proverbs 8:16 mentality
- 27:09 How to get John's book for free
- 27:59 John's advice to new speakers
- 30:43 Speed round
- 31:15 The speakers that have impacted John the most
- 32:38 The event that has impacted John the most
- 33:19 Events everyone needs to know about
- 34:07 Why live events are still important
- 35:14 John's favorite moment inside a greenroom
- 36:53 Practical advice for speakers and event planners
- 39:57 John's BHAG
- 41:52 My biggest takeaways