Aug 15, 2019
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Welcome Derek Gubala, inside the Greenroom! In this episode,
Derek shares how to win his stage in 5 minutes (and also, how you
could lose it). Derek calls himself a “speaker snob, but, these
tips are true for ALL stages. He also shares what you need to do
before you sell ANYTHING at events.
Meeting planners: are you implementing the “red carpet plan?” The
primary stakeholders at most events are the speakers, attendees,
staff, and sponsors. Derek explains the principle of the “red
carpet plan,” and why you should be taking care of all parties
involved at an event.
Derek helps outline the content of the Brookstone Capital
Management Annual Conference. The Brookstone Event brings together
financial advisors, industry experts, and strategic partners, and
Derek has
responsibility for planning the event and selecting top
speakers to serve his audience.
Quick Episode Summary:
- 2:40 Welcome Derek inside the greenroom!
- 3:31 What is Brookstone?
- 4:39 The focus of Brookstone events
- 5:52 The best thing about a Brookstone event
- 7:15 Rolling out the red carpet for the right people
- 8:14 Lessons you can learn from Derek's mistakes
- 10:20 The importance of teams
- 11:29 Why Derek booked Pat Quin and me to speak
- 14:08 Should you push a product on a stage?
- 15:17 What Derek looks for in speakers
- 16:43 Speaking to the advisor's niche
- 19:13 The speakers who have impacted Derek the most
- 19:54 Derek's favorite up-and-coming speakers
- 20:34 Why live events are still important
- 21:17 Derek's favorite moment inside a greenroom
- 22:08 Finial thoughts from Derek
- 22:47 My biggest takeaways
Connect with Derek:
derek@brookstonecm.com
LinkedIn
Website