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Inside The Greenroom | AYR

Nov 14, 2019

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Welcome, JJ Virgin & Karl Krummacher from Mindshare Summit, Inside the Greenroom! 

The Mindshare Summit is event I’ve attended for three consecutive years now! It’s known as the #1 conference for health and wellness entrepreneurs where experts can collaborate and share ideas. It started in 2010 as a simple lunch gathering with a dozen entrepreneurs, and has steadily grown year after year. 

In this episode, we discuss the ins and outs of running an outstanding event that keeps your audience coming back year after year! We cover the importance of finding an avatar, filling seats, growing your audience, and creating a sustainable business out of it. 

JJ Virgin is a 4-time NY Times best-selling author, CEO of a 7-figure personal brand, and founder of Mindshare, which has launched more NY Times best-sellers, PBS specials & 7-figure brands than any other community. JJ embodies collaboration and teamwork.

Karl has served as President, COO & CEO of private & publicly held companies. A lifelong entrepreneur, Karl is currently the CEO of Mindshare Collaborative and provides strategic coaching to members of its elite Mastermind.

We Also Cover:

  • How the Mindshare event first started out (note: this will demonstrate the power of starting small, and proves that you DON’T need much time, money, and resources to start your own events!) 
  • How to fill event without spending a dime on cold advertising
  • Do you run events? Learn the best way to attract the right people, and repel those who are not the best fit! 
  • How to orchestrate your events to make introverts feel welcome
  • The power of being a “go-giver” at an event, whether you’re an attendee, speaker, or sponsor
  • The counter-intuitive approach to organically grow the number of attendees at a recurring event, and ultimately experience sustainability 
  • The power of niching down and emphasizing clarity on the community you serve
  • The key to win over the meeting planner and stand out in the midst of countless online outreach requests


  • And much more!



Quick Episode Summary:

  • 0:02 What to expect today
  • 2:29 Welcome JJ and Karl!
  • 3:18 What is Mind Share?
  • 4:39 How Mind Share Started
  • 7:39 How Karl became CEO
  • 14:34 The most important thing for events to remember
  • 17:37 Identifying core values
  • 18:48 Why events should be easy
  • 22:05 How JJ serves all the personality types at events
  • 28:22 How to land Karl and JJ's stage
  • 37:36 The speakers who have impacted Karl the most
  • 38:07 The speakers who have impacted JJ the most
  • 38:23 JJ's favorite up and coming speakers
  • 38:51 Karl's favorite up and coming speaker
  • 39:40 Why live events are still important
  • 40:30 Karl's best moment inside a green room
  • 41:34 JJ's best moment inside a green room
  • 44:13 My biggest takeaways


Connect with JJ Virgin and Karl Krummenacher