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Welcome, DeAnna Rogers from the
Traffic & Conversion Summit, Inside the Greenroom!
In this episode, we discuss how
to run and uplevel any type of live event, and how to keep all
stakeholders involved happy for years into the future. We talk
about planning, preparation, the importance of paying attention to
small details, the importance of event vendors, and how to win and
retain sponsors for your live events.
On the speaker side of things,
we talk about how to stand out as a speaker, and what to avoid at
all costs if you want to land highly desirable
stages.
DeAnna Rogers has been
coordinating and directing events for 15 years. She started with
smaller real estate events in the Austin area with as low as 20
attendees, and then grew to running large international events with
audiences as large as 10,000. She is currently the Events Director
at Digital Marketer, is responsible for one of the largest
marketing events called Traffic & Conversion Summit, also known as
T&C, along with other events such as WarRoom Mastermind,
Certified Partner Program, and a new event called Content &
Commerce Summit. DeAnna and her team produce over 30 live events
around the globe every year.
Here’s what we cover:
- What
to avoid when you first start out in running events, and where to
place your focus and energy to get the best results
- The
key procedures Deanna follows to make sure she knocks it out of the
park for her attendees
- How
to compel your attendees and sponsors to keep coming back to your
events, and grow your brand year after year (following this one
principle has been a gamechanger for Deanna’s events!)
- The
first thing you should look at when you start planning an
event
- The
importance of vendors, and what your goal should be when selecting
them for the first time
- The
“little details” that are part of the customer experience that you
should never overlook
- Best
ways to get sponsors for your events (Traffic and Conversions used
over 250 sponsors last event!)
- An
“untapped resource” you can implement to get connected with
sponsors or vendors for your event
- A key
trait to express with your sponsors, especially when you’re just
starting out and have no prior success
- How
to structure packages for your sponsors and make it a win-win for
their participation
- Ways
to add a “wow” factor to your sponsors, and make them feel good
about their decision to work with you at your
event
- The
“ownership mentality” to have at all times when dealing with
sponsors (you’ll hear a story of this principle in action, which
caused a sponsor to stay with her for 8 years and
counting!)
- The
speakers Deanna avoids during the selection process
- How
to make a lasting impact as a speaker (Deanna shares a story of a
superstar speaker she observed at one of her events who had the
audience captivated, which later caused everyone on social media to
talk about the event afterwards)
- And much more!
LINKS:
Facebook: www.facebook.com/sissyrtm
Website: trafficandconversionsummit.com
Quick Episode Summary:
- 0.02
What to expect today
- 2:34
Welcome Deanna inside the green room!
- 3:16
How Deanna got started in the biz
- 5:50
Why Deanna loves what she does
- 11:30
How to sell out bigger rooms
- 14:21
The importance of communicating
- 15:47
Why you need to have a high value for relationships
- 18:11
The biggest mistakes to avoid as a meeting planner
- 21:00
How to do sponsorship right
- 36:03
How to have a great mastermind event
- 39:32
How to land a stage ran by Deanna
- 44:25
The speaker who has impacted Deanna the most
- 45:39
Deanna’s favorite up and coming speaker
- 46:28
Why live events are so important
- 48:26
Deanna’s favorite moment inside a greenroom
- 51:35
My biggest takeaways