Feb 13, 2020
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Welcome, Alex Cattoni, Co-Host
of the Flight Club Mastermind, Inside the Greenroom!
In this episode, we discuss the
concept of wearing a “Captain’s Hat,” and how it can help your
ability to both speak at ANY event, and run them too. We get into
practical detail on the common mistakes you should avoid at events,
how to deliver your talk, and how to incentivize speakers at your
event to give the best presentation possible!
We mostly talk about mastermind
events in this episode, but this advice is applicable to ANY
event!
Alex Cattoni is a copywriter,
speaker, creator of the Copy Posse Launch Pad Coaching Program, and
Co-thost of the Flight Club Mastermind. She is a multi-passionate
entrepreneur and creative mind behind multiple businesses and
highly valued brands. Since starting Cattoni Creative in 2011, she
launched several successful brands and have proudly partnered with
many of the hottest transformational authors and businesses on the
planet, writing high-converting sales copy, scaling multi-million
dollar brands, and crafting iconic promotional
campaigns.
Here’s what we cover:
- How
to construct the feeling of exclusivity at your mastermind
events
- How
to avoid letting attendees down when inviting new speakers to your
event
- A
mistake you should avoid at the beginning of your event (this can
get you off track for the rest of the day!)
- Little touches you can implement into your
events to make attendees feel special
- How
to implement friendly competition among the speakers at your event
to incentivize them to bring their A-game!
- A
mistake speakers make when presenting highly specialized content,
and how to avoid it
- What
most attendees CRAVE when watching speakers
- The
#1 rule at most masterminds that most speakers must follow (break
this and the meeting planner may kick you off stage!)
- Running an event? Here’s the one part you
should memorize, word for word
- And much more!
Quick Episode Summary:
Speakers that Impacted The Interviewee’s
Life:
- Brendon Burchard
- Mat
Boggs
Up & Coming Speakers that the world needs to know
about:
- Mat Groves (check the recording
on this name)
- Jeremy Goldberg (long distance
love bombs)
Quick Episode Summary:
- 0.02
What to expect today!
- 3:13
Welcome Alex inside the greenroom
- 3:31
How Alex and I met
- 5:09
Alex’s industry background
- 8:27
How giving feedback opened doors for Alex
- 9:28
One of Alex’s core values as an event planner
- 11:16
How to add credibility to your speakers
- 15:37
How Alex has practically up-leveled their event
- 17:15
The most common mistake event planners make
- 18:52
What you can learn from Alex’s mistakes
- 22:51
What is the captain’s hat
- 30:09
What your audience is hungry for
- 33:26
What NOT to do as a speaker
- 38:00
The speakers who have impacted Alex the most
- 39:02
The best up and coming speakers
- 41:03
Why live events and masters minds are still important
- 42:35
Alex’s favorite moment inside the greenroom
- 46:21
My biggest takeaways
Connect with Alex!